Popular in the business world, an empathy map is a simple tool that is used to put those working for a company in the shoes of their customers or business partners.
This exercise allows businesses to better analyze the wants and needs of their colleagues, and hopefully in the process uncover a previously unseen or unnoticed way to improve a product or service. It is a very simplistic way to bring down potential hurdles and in the process, businesses are better able to please their customers and partners.
Today we will talk about the various aspects
of the empathy map, including how to
create one, how to use it,
and what can be gained
by its use.