Popular in the business world, an empathy map is a simple tool that is used to put those working for a company in the shoes of their customers or business partners.
This exercise allows businesses to better analyze the wants and needs of their colleagues, and hopefully in the process uncover a previously unseen or unnoticed way to improve a product or service. It is a very simplistic way to bring down potential hurdles and in the process, businesses are better able to please their customers and partners.
===========================
Today we will talk about the various aspects
of the empathy map, including how to
create one, how to use it,
and what can be gained
by its use.
=========
