Empathy Map – empathy poster

Posts about empathy poster written by Christof Zürn

Inspired by the d.school’s empathy map I designed a poster that can be used in focus group meetings or any other research or interview situationWhile asking questions and observing behaviour like body language, tone of voice or choice of words it is important to note everything that  occurs in the session.

Download the PDF version of the  Empathy-Poster by CREATIVE COMPANION.


Inspired by the d.school’s 

empathy map 


You can print the poster in A4, A3 up to A2 and use it in different situations and workshop or research settings.

If you have collected a lot of insights you may want to go a step further an build personas for your company or project. There is another nice poster for this:The Persona Core Poster by CREATIVE COMPANION