empathy machine: Excedrin Made a VR App for Migraines. What Painful Experience Should We Simulate Next?

Virtual reality has been hailed as an “empathy machine” for its ability to foment understanding by transporting people to worlds and experiences that differ from their own. The technology has also been criticized for inducing headaches and nausea.


Kudos to the creative minds at Excedrin, then, for putting two and two together in the form of “The Migraine Experience,” an augmented-reality simulator designed to, well, give people headaches—but in the name of empathy. The goal, according to Excedrin’s website: “Harnessing the power of augmented reality to bring true empathy to migraine sufferers.”