A theme that kept emerging among the talk about new technology, cutting edge innovation and emerging behaviour was understanding, respect and empathy.
And I think empathy is being undervalued in business terms. If you’ve been reading Wieden+Kennedy, Portland creative director Dan Hon’s daily newsletter you’ll know empathy is something of a crusade of his. (If you’re not signed up, you should be. It’s excellent.)
Empathy, he argues, should be something embedded into companies from the ground up, and should be part of every interaction between a company and its customers.
by Ed White
