A look at how empathy is needed in all domains these days, especially for business innovation and design thinking.
EMPATHY IN MARKETING
In the advertising world for instance, there is a lot of talk about finding “the story”, because stories help us relate and empathize…
EMPATHY IN DESIGN
In realm of design, design-thinking is rooted in empathy, where you try to see from the perspective of a user of a given design or product. There is a lot more to design thinking than that, but in a nutshell it is about human centered design where empathy is king…
EMPATHY IN HUMAN SERVICES
In the social services field I’ve been striving to lead new thinking in, there is also a focus on empathy when designing quality support services…
EMPATHY IN CREATIVE FIELDS
One last example I have for this whole empathy thing being a big deal for creativity and innovation is something Greg Saunier of the band Deerhoof said in an interview I did with him a while back….
