Empathy and Design

Empathy is the ability to understand and share the perspective, beliefs and feelings of another person.  Empathy is the foundation of good marketing, whereby a marketer has such deep understanding of the customer that they can build products and services that the customer wants and is willing to pay for. 


Empathy is also crucial to entrepreneurs, leaders of all stripes, managers of people, salespeople, in fact, we need empathy in almost every role in society.