(Empathic Design – Workshop Activitiy) Persona Empathy Mapping

Empathy — it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth.

There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. We call it Persona Empathy Mapping.

Sample Persona Empathy Mapping
Workshop Plan

Workshop Duration: 45 minutes