(Empathic Design) Design Thinking Week 2015: Empathy – the importance of user understanding, Clark Kellogg, UC Berkeley

Prof. Clark Kellogg explains the meaning of Empathy in the Design Thinking process.

  • Why is it important to understand users?
  • How should we work with them?
  • What is the impact of empathy on our personal and professional lifes?
  • How to leave the comfort zone to imagne the world from others perspective?
  • How empathy makes the difference between “use” and “usability”?