Empathic design is an emerging issue in the design field. What are empathic design, designing process, design methodologies, and a strategic design model? Why is empathic design important to the creative and designing processes?

Empathic design is one of the useful ways to understand interpersonal relationships that might influence the creative and designing processes, design strategies and innovation. Empathic design that emphasizes listening to the voice from customer’s heart and designing this into design has been proved to be something the customer really needs in brand communication messages and brand values. 

This paper researches, investigates and gathers the research methodologies and combines a literature review, case study, structured interviews and grounded theory. The structured interviews comprise four designers who worked in the brand design department, including two senior designers and two junior designers.

Thus, a literature review is conducted in this research to discuss the empathic design model, explore founding theories and then seek to analyze and propose a structured empathic design model. 

Download PDF: A Case Study of Empathic Design – 國立雲林科技大學

By: Dr. Shu-huei Wang, Prof. Shyh-Huei Hwang

Empathy and the generosity it sparks are essential human traits. Although scientists have investigated these behaviors in depth, the neural mechanisms beneath them are still not fully understood. Breaking research gives new clues. Being generous i…

Feeling excluded from the crowd literally makes us colder. “It’ll be cold, so cold, without you to hold.”The poets were right about the chill of isolation and rejection — more, perhaps, than even they knew: when a person f…

Please take our Facebook Poll and invite friends.http://facebook.com/questions/490349921009675/I’m asking my friends: Is it true? “You don’t need religion to have morals. If you can’t determine right from wrong then you lack empathy, not religion.” (pl…