Designing products with people, not just for them
We always try to make new products and services with users, not just for them. Again and again, we have seen that this is the best way to ground your own ideas in their needs and behaviours.
Here are a number of tools and techniques we use to do this:
1 – Workshops…
2 – In depth user interviews…
3 – Mapping existing user journeys…
4 – Observations…
5 – Low fidelity sketches…
6 – Live prototypes: ‘sketching with software’….
This has made me think again about mirror neurons, sometimes referred to in Japanese as “monomane saibo” [“mimic cells”]. There is a hypothesis that these nerve cells are involved in empathy enabling us to understand the actions…
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Three of the world’s most influential writer/activists will discuss Narrative 4, a program that breaks down barriers through story exchanges.Storytelling has always been with us, and the exchange of personal stories can open doors of communicatio…
