Design – The Practice of Empathy

a session at Reasons to be Creative by Evgenia Grinblo 

Empathy is at the core of excellent user experience work. But to those outside of the creative industry, it still often sounds like a ‘fluffy’ and ‘soft’ skill.


This talk is about those of us who make things for others: what role empathy plays in our work, its friends and enemies, and how designers, developers, and other creatives have built empathy into their process.