Dear Hive Mind of Social Media Empathy Fads

In our social media age, we demonstrate empathy in the easiest way possible — a few mouse clicks — much like the knee-jerk dropping of a few coins into a peddler’s can, without much reflection whether such act of sympathy would make a difference, as long as the gut-felt emotion is relieved.


Facebook has made it easy to follow an empathy fad. A few clicks and one is instantly a member of an in-group. And by being a public participant of a social media hive mind, we show the world where we stand on issues, or at least where we want people to think we stand.

Bino A. Realuyo