David Kelley Of IDEO: The main tenet of design thinking is empathy

David Kelley is the founder of IDEO, a design focused company that aims to aid organisations with innovation and growth. He is also the founder of Hasso Plattner Institute of Design at Stanford. David believes that the key to a successful relationship between employees and employers is empathy. In an interview with Fast Company, David discusses the importance of understanding and being a good coach when leading.


How has the design thinking model influenced your approach to leading people?


The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing, building empathy for the people that you’re entrusted to help…


Empathy is not always talked about as a leadership quality. Why is it so important?’


by Wendy Tayler