Daniel Pink: Fear, Shame, Empathy & More Ways to Change Behavior | Interactive 2015 | SXSW

In this entertaining and provocative session, Daniel Pink — best-selling author of “Drive” and “To Sell is Human” and host and co-executive producer of NatGeoTV’s “Crowd Control” — looks at the science and practice of behavior change


He shows how subtle changes in environment can dramatically affect what people do. He explores the power (and limits) of techniques from fear to gamification to empathy to distraction. You’ll leave with some smart tips on changing the behavior of those in your workplace, school, or home.