Danger! Article Up Ahead! | Fast Company

In Martin Lindstrom’s  new book, Brandwashed, he devotes a standalone chapter to some of the main drivers that ignite our desire to buy, from sex, to nostalgia, to yes, our very human desire for freshness, and how marketers ruthlessly take advantage of our very human susceptibilities. He may have explored each one of these drivers alone, yet in real life, they blend and blur into one another. And what do they all have in common? F-E-A-R.