Create an Empathy Map to Better Understand Your Customers

Creating an empathy map provides the emotional information you’ll need to understand your prospective customer in the context of their worldview.

It begins at the emotional level by having empathy with them. What are their feelings, thoughts, or attitudes of another? Ideally it’s putting yourself in their shoes to truly understand them and this can be achieved by creating an empathy map.

An empathy map represents the sensory information of the customer and is usually shown as four quadrants broken into

  • “Thinking”,
  • “Seeing”,
  • “Doing”, and
  • “Feeling”.

by Mark Crosling