Creating a Customer Empathy Map builds empathy towards your targeted audience to identify your users’ needs and pain-points to help your design process.
Empathy maps are a gathering of information that depicts your ideal customer. As your team starts to gather data, it is important to know the difference between empathy and sympathy.
Although the two words sound the same, they mean two different things.
Empathy is when you feel and understand someone’s feelings, attitude, and experiences. It is the understanding of other’s experiences with everyday life events.
Sympathy is related to feeling sorry for another person’s grief and troubles.
Charlene Perrin
