Arguments based on a political opponent’s moral principles, rather than one’s own, have a much better chance of success.
Our current political climate is marked by the rising xenophobia expressed by nearly all the Republican presidential contenders. Given that, a new study from theUniversity of Toronto’s Rotman School of Management is very apropos:
It finds that demonstrating empathy towards a political opponent’s views — particularly the moral core of their positions — is a more effective path towards political persuasion; towards more movement towards your own.
