Building user empathy within product teams

Empathy empowers us to be better designers. When we understand the user’s perspective, we make products that are better suited to them.

At SEEK, we have a variety of means to build empathy, with different levels of engagement. Here’s a closer look at some of our methods.

Embrace a research culture

If you work at SEEK and don’t know that user research happens every week, you’ve been hiding under a rock. Mimi Turner, our researcher, advertises and advocates research, along with the UX designers within their product teams. The research calendar is up to date and color-coordinated, emails are sent inviting the core team and those interested in UX to the sessions, and the schedule for the day is posted on the observation room. When she’s not busy doing research, Mimi gives presentations on UX research at SEEK to build our research culture.