Proto-personas are a light way to depict user archetypes for your whole team to see. This helps build empathy quickly and ensures you’re thinking about the user at every step. MURAL helps you create proto-personas fast with our built in frameworks so you can continue your creative work no matter where you team is location. Find out more in this post!
More and more, companies understand the importance of user-centered design. Every company should be asking, How can we strengthen empathy for customers and get closer to our users?
The first step in building empathy is gathering information and insights about your users.
Depending on what kind of information you’re looking for, you can run focus groups, conduct context interviews or analyze customer feedback.
But what do you do with all that information?
Personas are an effective method to develop empathy.