Better Living Through Signage, Part I

Pink proposes to make signs better by making them more emotionally intelligent. He defines emotionally intelligent signs as ones that

demonstrate empathy and/orencourage empathy 

I was struck by his argument for a couple reasons. One, empathy seems to be having a “moment” in the museum blogosphere (The Empathetic Museum: A “Pop-Up” Conversation, Interpretive Empathy, The Empathetic Museum: Institutional Body Language,Empathic Design, On the paradoxes of empathy). Two, I had recently read Seth Godin’s blog post, “Millions of words and only six emotions.”

Susan Timberlake