Basics of Design – The Importance of Empathy

SAP has announced a new OpenSAP course around the topic of design called “Basics of Design.”  This is not a technical class in nature, but it hits home on what I think is the most important part of designing interfaces for end users.  What is that part you ask?  Empathy!

There are lots of buzz words that float around the SAP Design Thinking space, however empathy should not be considered one of them.

To me one of the hardest and most interesting parts of leading a Design Thinking session is the empathy/observation phases. 


The empathy/observation phases can be very difficult for a design thinking session leader to get through, as it can go many directions.  A few examples of the difficulties that arise during this phase can be: