Approaching Business Through an Empathetic Lens

At Start Empathy we believe everyone can master empathy. It can guide our daily thoughts, words and actions. It can alter our character. And it can also inspire and improve our work.

Last year, 60 Minutes did an interview with David Kelley, CEO and founder of IDEO, the world’s leading innovation and design firm. David Kelley took host Charlie Rose on a tour through his design thinking while entertaining stories of the Apple products on which he and colleague Steve Jobs collaborated. 

What sets Kelley’s business apart and what allows IDEO to flourish is the practice of seeing design through an empathetic lens, making products intuitive and accommodating for consumers.

By Megan Noack