The difference between a good product and an amazing one boils down to one thing:
Empathy. Developing an understanding of your users that is so deep that you can feel what they feel enables you to design products and experiences that will truly resonate with your users.
Through illustrative and entertaining examples, I will take you on a tour of the the highs that are achievable through empathic design, and some of the depths that designers sink to when they design without empathy.
You’ll learn how to activate the empathy that is already within you, and how you can use that power to improve all aspects of your product design, from requirements gathering to user research, and everything in between.
Session Tracks (Capital Camp and Gov Days)
by David Spira