It’s an online social experiment she calls
The Empathy Effect.
When the project wraps in June 2016, she’ll award a cash donation of $5,000 to a nonprofit representing the cause that generates the most engagement (measured in Likes and shares). Smiley hopes the gift “transmits a little more empathy into the world” beyond Facebook.
“Life can be unkind and unfair,” said Smiley. “But it is so much more beautiful when glimmers of empathy punctuate the darkness.”