Design Thinking is a key element in the innovation process that we utilize here at the Center for Innovation, not only as a method for problem solving, but as an approach to analyzing problems in new contexts.
It combines empathy, creativity, and rational analysis to build up ideas while approaching new challenges and problems.
Empathy is also a fundamental attitude
that informs the discipline of design.
It is both an attitude and a skill.
As an attitude, empathy involves placing a priority on understanding emotion. As a skill, it means using nonjudgmental, inquisitive means of accessing this understanding. Sometimes, this can be as simple as posing the question to yourself: I wonder what she was feeling when that happened?