3 Tips to Better Customer Interviews

As part of my job, I validate and improve our message by conducting in-person empathy interviews. These are high-value dialogues that give our team insights.

The goal is to walk away with a better understanding of how to create the best solution for customers. If empathy interviews are part of your plan – and they should be – it’s important to set clear goals and identify questions you want to tackle. Here are some tips to help you get the most out of these exchange.

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 If empathy interviews are part of your plan –
and they should be – it’s important to set
clear goals and identify questions
you want to tackle.
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 by Leslie Ihnot