The presumed advantages of intuition for empathic accuracy is also endorsed in several national security contexts, as evidenced by the U.S. Navy’s $3.85 million dollar program of research on intuitive thinking processes.” But what if t…

Empathy is possibly your most important skill in work and life, yet many of us struggle with it because we weren’t taught how it works! You can learn how make your empathy sustainable, intentional, and healthy — so that you can be a healthy empathic p…

Persona is one of the tools that is used to build a better understanding of user behavior either in UX research or in marketing research by building a virtual avatar that represents the target consumer’s characteristics.  However, achieving …

In his book “Change by Design,” Tim Brown describes empathy as “the mental habit that moves us beyond thinking of people as laboratory rats or standard deviations.”Unlike the marketing research that deals with numbers and facts,…

Our page on empathy defines empathy as ‘feeling with’ someone – being able to put yourself in their place as if you were them, and feeling those feelings. It explains that there are several different elements that make up empathy.Ther…

Cry activates adults’ brain regions important for attention and empathyInfant distress results in reduced oxytocin levels escalates their cryingWhen a mother hears cries, it raises oxytocin and encourages care-givingCries cause a dip in testosterone in…