Daily Archives: 10/08/2016

10 posts

Seven Keys To Igniting Empathy With Storytelling

Seven Keys To Igniting Empathy With Storytelling

1. Igniting empathy is an essential component of research, strategy, and creativity. In our work with clients, we’ve learned that understanding the customer through deep insight is only half the battle. Instilling real empathy into your organization is as much, if not more, about how insights are communicated. Borrowing from our heritage in journalism, we’ve compiled 7 Keys to Igniting Empathy to positively impact your organization, and infuse empathetic understanding into every customer touchpoint.

2. About Kelton Global Kelton Global is an insights and strategy consultancy with deep experience in research. We blend a broad range of approaches to generate smart, actionable solutions that help brands move confidently into the future. Founded by journalists, compelling storytelling and empathetic understanding are at the core of everything that we do.

3. Empathy is everyday mind reading. Empathy requires an awareness of the feelings and emotions of others, and the ability to experience them through the power of imagination. Empathy has two components:

Ira Glass, Religion And The Empathetic Power Of Storytelling – This American Life

“The story is a machine for empathy. In contrast to logic or reason, a story is about emotion that gets staged over a sequence of dramatic moments, so you empathize with the characters without really thinking about it too much. It is a really powerful tool for imagining yourself in other people’s situations.”
 ― Ira Glass 


“…these stories are a kind of beacon. By making stories full of empathy and amusement and the sheer pleasure of discovering the world, these writers reassert the fact that we live in a world where joy and empathy and pleasure are all around us, there for the noticing.” ― Ira Glass 

The Power of Empathy

During this volatile political season I think a conversation about empathy is a good one for all of us to have — in our homes, in our workplaces and, most importantly, with ourselves. Mr Khan said repeatedly in the interview I watched t…