Seven Keys To Igniting Empathy With Storytelling

1. Igniting empathy is an essential component of research, strategy, and creativity. In our work with clients, we’ve learned that understanding the customer through deep insight is only half the battle. Instilling real empathy into your organization is as much, if not more, about how insights are communicated. Borrowing from our heritage in journalism, we’ve compiled 7 Keys to Igniting Empathy to positively impact your organization, and infuse empathetic understanding into every customer touchpoint.

2. About Kelton Global Kelton Global is an insights and strategy consultancy with deep experience in research. We blend a broad range of approaches to generate smart, actionable solutions that help brands move confidently into the future. Founded by journalists, compelling storytelling and empathetic understanding are at the core of everything that we do.

3. Empathy is everyday mind reading. Empathy requires an awareness of the feelings and emotions of others, and the ability to experience them through the power of imagination. Empathy has two components:

I wanted to share with you some thoughts sparked in me this morning by an excerpt from a speech by Martin Luther King, Jr.    As I prepare to teach a course on self-compassion, this passage jumped out at me as profoundly wise: …

Sherry Turkle Talks a lot about the role of empathySherry Turkle is the Abby Rockefeller Mauzé Professor of the Social Studies of Science and Technology in the Program in Science, Technology, and Society at MIT and the founder (2001) and cu…

Our nation faces a tenuous future, and empathy is becoming an American survival skill. Even if I’m politically active, if I don’t understand the appeal of the candidate I oppose, not just the one I support, I’m not informed. If I were…